If photography is Rankin’s first love, then film is the lifelong relationship that he has developed and nurtured. This deep-rooted passion has led him to direct a feature film, tons of commercials, music videos, fashion films for some of the world’s biggest names, and even to step out from behind the camera to present several BBC documentaries.
Between 2002 and 2009, Rankin co-directed commercials, music videos and short films with Chris Cottam, including their debut feature film, The Lives of Saints. Written by Tony Grisoni (Fear and Loathing in Las Vegas), it won the Grand Jury prize at the Salento International Film Festival.
In 2011 Rankin founded RANKIN FILM as a production company to represent him as a solo director of bespoke content for a multitude of platforms. Through RANKIN FILM, Rankin has directed dynamic and contemporary film projects for brands such as Nike, Neutrogena, L’Oreal, The British Fashion Council, Coco de Mer, and music videos for stars like Tinie Tempah, Rita Ora, and Kelis.
In recent years, Rankin has developed a strong sensorial style that has led him to move beyond fashion and beauty and into the genres of automotive, dance, and even confectionary content. This includes high profile brands such as Aston Martin, Mercedes, and Godiva.
Recently, Rankin has gone from strength to strength working with some of the worlds leading automotive brands bringing his signature rebellious style as well as making it his mission to explore and showcase the underrepresented and cultural taboos.
Oh and let’s not forget the caricature of himself in the self-directed short form comedies where he co-starred alongside none other than Miss Piggy in a Muppets special for Love Magazine.