CALM X TOPMAN
L’eau de Chris
With suicide as the biggest killer of men under the age of 45, the mental health charity CALM teamed up with Topman, Rankin and Chris Hughes of Love Island fame to address the mental health taboo.
To do so they launched a fake product L’Eau de Chris – mineral water infused with Hughes’ tears on World Mental Health day as a humorous way to tackle the subject.
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