Roy Rogers ‘First Time’

Mixing an impressive heritage with a modern narrative.

Roy Roger’s was the original Italian denim brand, and for the brand reboot we picked up this impressive but little known fact to create a campaign focused on ‘firsts’. But with the aim of connecting to a much younger generation, the film embraces a high-energy pace, a modern mix of scenarios, and an edgy look and feel.

Roy Rogers
Roy Rogers

110-114 Grafton Road
London
NW5 4BA

T +44 (0)20 7284 7320

Hannah Bellil
Executive Producer & Sales
hannahb@rankin.co.uk

Supply & Demand TV
Sales (North America)
jeff@supplyanddemand.tv

Tempo Media
Sales (Germany)
vera@tempomedia.de

Carrie Sutton
Music Video Representation
carrie@carriesutton.co.uk

Beverley Luckings
PR Enquiries
beverley@beverleyluckings.com