Roy Rogers ‘First Time’

Mixing an impressive heritage with a modern narrative.

Roy Roger’s was the original Italian denim brand, and for the brand reboot we picked up this impressive but little known fact to create a campaign focused on ‘firsts’. But with the aim of connecting to a much younger generation, the film embraces a high-energy pace, a modern mix of scenarios, and an edgy look and feel.

110-114 Grafton Road

T +44 (0)20 7284 7320

Chelsea Stemple

Executive Producer

Beverley Luckings

PR Enquiries


Carrie Sutton

Music Video Representation 


Tempo Media

Sales (Germany)